Desmond Ong is a serial entrepreneur, investor & a business coach with the passion to help entrepreneurs to take their businesses to the next level through modern sales, marketing as well as finance strategies.
Born in the suburb of Kuala Lumpur to a family that were crushed by the Asia Financial Crisis, Desmond has always dreamed of making more money to help his family get out of the rut.
With limited resources, all he had was access to his school’s libraries to consume as much business information as possible. Inspired by stories and lessons in Robert Kiyosaki’s Rich Dad Poor Dad, Desmond started his first short-lived venture as an eBay seller.
As a 15 year old, Desmond went to a wholesale shop to buy some inventories (back then, cellphone accessories such as keychains) to be sold online – but was immediately shoo-ed away by the wholesale management due to his young age.
Not wanting to give up, despite discouragement from his family and relatives, he vowed to prove them wrong by pivoting to being a blogger instead.
The tricky part about being a blogger back in 2005 was that to have a proper blog that makes money – you’ll need a website. He didn’t have the money, nor the technical know-hows how to to build a blog from scratch – so he would spend his spare time to study how to build blogs from free YouTube videos.
After 3 months of studying how to do it, with a bit of courage, and a bit of money saved up from his part-time job as a busboy, he built his first blog, “Grade Money”. Ecstatic, joyous and happy – he began his online business journey.