So every few months in ChromaBit, we do something called, “Emphnessy” (Greek for gathering of brains) — which is a gathering where our employees share ideas to everybody on:
1. Ideas that can improve the office.
2. Ideas that can improve the revenue.
In 2014, our last Emphnessy meeting, one of the top requests was to sell more physical products since ChromaBit, at its core, is an information marketing company.
I listen to my employees’ ideas and immediately took action. After some research, I found out about dropshipping and this course by Anton Kraly.
After more in depth research, I found out this business model was very suitable for me and my team for a few reasons:
1. There’s a base of people doing this in Chiang Mai, Thailand – two hours away from KL.
2. I know traffic, and physical product conversions should be easier. Hence, shouldn’t be too hard.
So instead of waiting for things to happen, I took action immediately.
Christmas day, I went through the course. Started a thread inside the members forum called “Journey to $1 Mil”.
And today, as I’m packing for my trip to Bangkok tomorrow, I’ve just submitted my application to start an American LLC in Wyoming. I’m really excited for what’s ahead.
We spent the entire day brainstorming for a company name… and a domain name with it. And at the end of the day, I decided to just screw it and just pick a name after the word “Mercato” (italian for marketplace) and added an “R” to become “Mercarto” so it looks like “cart”.
Not the best name to be honest, but I like it.
I despised the name ChromaBit at first, but it grew on me after a few months. I think Mercarto will do the same. 🙂